#Power of social media infographic how to#

Organic social media channels present a powerful engagement and conversion opportunity for brands. The brands that have put social at the top of their priority list understand the value these platforms can offer. This provides insight into your strategy's strengths and weaknesses, and where you need to focus your efforts to stand out among your biggest competitors. While it's important to know how you're improving your brand's performance over time, it's crucial to know how your performance stacks up against the competitive landscape. To take your social media strategy a step further, you can compare your performance against the industry standard. Measuring metrics like engagement, follower growth and organic reach over time will help you nail down your key content pillars and craft a strategy that will drive brand loyalty.

Understanding what resonates with your target audience is paramount to fostering an engaged community on social media. These tools and mediums empower brands to offer a closer glimpse into their team, products and roots with behind-the-scenes content. Take a stance and share what your brand cares about and educate your community with long-form content through IGTV, Instagram Stories and YouTube. The brands that show up and are there for their communities through thick and thin are the ones that will see long-term growth in return. This is especially evident through shifts in the marketplace. To foster a community that connects with your brand, authenticity and trust should be your top priorities online.

If your audience doesn't feel connected with your brand beyond a transaction, they are more likely than ever to switch to the next best option. Especially right now, brands need to double down on social to reach consumers through authentic storytelling.

How To Curate Content That Leads To Brand Loyaltyīrand loyalty and top-of-mind awareness are long-term growth metrics that separate the industry leaders from the rest of the pack. Authentically weaving your community into your brand story is an art, and it is how brands can set themselves apart in today's digital landscape.

The content you select needs to speak to your brand story and visual DNA. Finding a balance between your audience's preferences and what your brand stands for is key. Sharing meaningful UGC and influencer content can deepen the connection between your community and your brand. The ability to quickly pivot strategies to keep up with consumers' evolving tastes and preferences and craft timely content is more important than ever. Brands need to know what styles of visuals, narratives and campaigns their communities care about in the moment. The styles of photos and videos that performed with your audience last month likely won't garner the same engagement the next. Tracking and measuring engagement in real time is critical to success in today's saturated social space.

To understand which visual styles - UGC, influencer imagery, campaign creative and product shots - will perform with your unique audience, brands need to keep a pulse on the key performance indicator (KPI) that matters most on social: engagement. The impact of UGC and influencer photos and videos on online revenue is undeniable. Seventy-nine percent of consumers say that UGC influences their purchase decisions, and over 44% of consumers between the ages of 18 and 34 have made a purchase based on a recommendation from an influencer. To keep a flow of fresh content across digital touch points, innovative brands are leveraging influencers and community-created visuals.Įven better, when UGC is done right, it often outperforms brands' average engagement and converts followers into customers. Many brands have been incorporating user-generated content (UGC) and influencer partnerships into their strategies for years, and they understand how to repurpose and repackage content across marketing channels and e-commerce platforms.

#Power of social media infographic how to#